PARKER

Signature Sounds

BRIEF

MTN EverydayGigs, a new data product, was not doing as well as intended. It was not popular, and many MTN customers didn’t know much about the offer at all. We need to gather attention, create awareness and showcase the function and perks of EverydayGigs bundles.

INSIGHT

People view buying and loading data as admin-heavy, boring, expensive, etc. To encourage more users to buy/reload data, we need to show them how easy it is. In addition, we need to make clear just how easy, rewarding and affordable this specific data product is.

IDEA

EverydayGigs is your everyday life made easy. we showcase normal, relatable people turning their routine and all its elements into trickshots: exciting and oh so easy, just like the product. Plus, trick shot videos are easily watchable, replayable, and shareable on social.

To celebrate over 135 years of Parker’s history, an undertaking began to commemorate those who have moved history forward with their Parker pens, by rediscovering their unheard works.

We recreated the voices of three revered 20th century writers using AI and rediscovered nine of their previously unheard works. The voices, reconstructed from scarce historical recordings, resurrect the Signature Sounds of Dylan Thomas, Graham Greene, and Sir Arthur Conan Doyle.

This collection of stories brings these writings to life for the first time with audio. Join us as we give voice to these once-silent pages.

GRAHAM GREENE

The novelist, journalist, and essayist who penned “The Power and the Glory.”

SIR ARTHUR
CONAN DOYLE

Sherlock Holmes author, poet, and playwright.

DYLAN THOMAS

“Do Not Go Gentle Into That Good Night” poet and prolific writer.