Having been instrumental in crafting Jägermeister’s bold, distinctive social presence, we were tasked with extrapolating the social journey to allow users to express their brand advocacy, by developing a comprehensive ecommerce platform that channelled the brand’s unique visual identity and tone of voice within the contemporary South African zeitgeist.
We identified the opportunity to tap into the ever-growing contemporary digital marketplace, capitalise on the burgeoning interest in Jägermeister merchandise and products across their line, and give the Meisters (Jägermeister fans) an exciting new platform to bring their brand love to life.
Implementing our holistic approach to digital design and development, in line with the brand’s values and personality, we developed an innovative ecommerce platform that transcends the typical online transactional exchange, becoming an authentic branded experience that acts as a valuable touchpoint and emotive extension of the Jägermeister lifestyle for the Meisters.
We were tasked to create a billboard that elevated the Jägermeister Stag.
Cape Town's V&A waterfront, offered us the perfect location to create an immersive illusion.
Using forced perspective we wanted to bring the stag to Cape Town's shores. We decided with the help from Innovative Media, to tell a story that did just that.
