MTN EverydayGigs, a new data product, was not doing as well as intended. It was not popular, and many MTN customers didn’t know much about the offer at all. We need to gather attention, create awareness and showcase the function and perks of EverydayGigs bundles.
People view buying and loading data as admin-heavy, boring, expensive, etc. To encourage more users to buy/reload data, we need to show them how easy it is. In addition, we need to make clear just how easy, rewarding and affordable this specific data product is.
EverydayGigs is your everyday life made easy. we showcase normal, relatable people turning their routine and all its elements into trickshots: exciting and oh so easy, just like the product. Plus, trick shot videos are easily watchable, replayable, and shareable on social.
Launch Fidelity’s new fire first responders service, Fidelity SecureFire.
When people think of firefighters they think of people in red uniforms and trucks.
Red may be the colour traditionally associated with firefighting but that’s about to change. Where people are used to seeing red, we insert Fidelity green, symbolising the changing of the guard and creating a memory structure associating this essential service with Fidelity.
