Frontline healthcare workers were left ill-equipped to the sudden Covid-19 pandemic that led to the deaths of over 55 000 South Africans to date.
With rural facilities across South Africa severely in need of support, we knew there was a need to get visibility on the immense pressure and inhospitable conditions under which essential staff race against time to save lives.
In a year where sport was cancelled, athletes were left unable to train or compete in local and international competition.
With a collective audience of over 5 million followers and no sport to play, we knew there was a unique opportunity to step in.
A parallel was drawn whereby 16 of SA’s top athletes would undertake a gruelling 200km trek in an all-out endurance race in a seriously tough landscape, isolated, exposed to excessive temperatures, with minimal supplies, unassisted and unaided.
All to draw awareness to the plight of frontline healthcare workers and raise funds for their cause.
Frontline healthcare workers were left ill-equipped to the sudden Covid-19 pandemic that led to the deaths of over 55 000 South Africans to date.
With rural facilities across South Africa severely in need of support, we knew there was a need to get visibility on the immense pressure and inhospitable conditions under which essential staff race against time to save lives.
In a year where sport was cancelled, athletes were left unable to train or compete in local and international competition.
With a collective audience of over 5 million followers and no sport to play, we knew there was a unique opportunity to step in.
A parallel was drawn whereby 16 of SA’s top athletes would undertake a gruelling 200km trek in an all-out endurance race in a seriously tough landscape, isolated, exposed to excessive temperatures, with minimal supplies, unassisted and unaided.
All to draw awareness to the plight of frontline healthcare workers and raise funds for their cause.
