DREAM VACATION CLUB

Don't let planning a holiday be a nightmare

BRIEF

Off the back of our success with the Dream Escapes campaign, Dream Hotels group tasked us with refreshing and reintroducing another of their innovative timeshare holiday products, Dream Vacation Club. This time, the focus is on younger families living in the post-Covid era where travel and work are intertwined and more breaks are the new normal. #WorkingFromHoliday

INSIGHT

The admin and stress of booking annual family holidays can be taxing on parents. Holidays are meant to be about relaxation and bonding but all too often, organising a vacay has the opposite effect, stressing everybody out and bringing out the worst in mom and dad.

IDEA

Don’t let planning a holiday be a nightmare. We all know the frustrations associated with the traditional prep of a family holiday all too well, and we’ve got a simple, stress-free alternative, a Dream Vacation Club membership – just add luggage.

BRIEF

Off the back of our success with the Dream Escapes campaign, Dream Hotels group tasked us with refreshing and reintroducing another of their innovative timeshare holiday products, Dream Vacation Club. This time, the focus is on younger families living in the post-Covid era where travel and work are intertwined and more breaks are the new normal. #WorkingFromHoliday

INSIGHT

The admin and stress of booking annual family holidays can be taxing on parents. Holidays are meant to be about relaxation and bonding but all too often, organising a vacay has the opposite effect, stressing everybody out and bringing out the worst in mom and dad.

IDEA

Don’t let planning a holiday be a nightmare. We all know the frustrations associated with the traditional prep of a family holiday all too well, and we’ve got a simple, stress-free alternative, a Dream Vacation Club membership – just add luggage.

/ 1
Medusa
Laughter and family time in the lounge came to an abrupt end when mom let out a screech of frustration as her booking request got declined, again.
/ 2
Cyclops
Everyone had a good time around the braai until dad pulled out his phone and literally turned into a monster! It looks like we’ll have to lay low for a bit while he keeps looking for accommodation.
/3
Yeti
It was nearly dinner time and we needed to set the table, everyone was hungry… That was until dad erupted and nearly broke his laptop in frustration when trying to book our “relaxing” vacay.